Dealer of Choice, Employer of ChoIce and INvestment of Choice

Company History

C & B Operations, LLC started with one location in 1988, in Gettysburg, SD, when Dan Cronin and Rod Burwell purchased the local John Deere dealership to support the farmers, ranchers, and local community when the owner suddenly passed away.  C & B has evolved to become one of the largest and most recognized John Deere dealership groups operating thirty-seven stores in South Dakota, Minnesota, Iowa, Montana, Wyoming, and Idaho.  C & B continues to build on their original commitment and honor Dan Cronin & Rod Burwell through the name, C & B, vision, and mission.  Today, C & B remains family-owned and led by Rod Burwell’s sons, Peter, Blake, and Michael. 

In 2021, C & B expanded into the Material Handling and Powersports division with eight material handling locations in Iowa, Louisiana, and Alabama and one powersports location in Okoboji, Iowa.

The Burwell and Cronin fathers started the company and grew it on the same values that continue to be honored today: honesty, ethics, and hard work. 

Our Vision

Become a Dealer of Tomorrow, an undisputed leader in the market areas we support. A Dealer of Tomorrow is one that is visionary, uses leading-edge management and marketing practices, and mobilizes people to earn the highest degree of loyalty from generations of customers. They achieve profitable growth and market leadership by continuously improving employee development, customer focus, and community involvement.

Our Mission

To exceed customers’ expectations by providing the highest quality products, service, and aftermarket support. To create an environment that provides all our employees the opportunity to grow and contribute to the long-term success of our business. To continually focus on sound business management to ensure our continued presence in rural America for our customers and communities in which they live.

Growth... the right way

Our people have made C & B who we are today and will define what we become in the future.  We are looking for hard working, innovative people that strive to do excellent work, thrive in teams and enjoy serving others. Come join an organization that gives back to the local community and helps our customers feed the world. Your opportunity to grow with us is endless.